Knowledge is Freedom
Building a platform for the Academy of Tomorrow.
The Academy of Tomorrow is a visionary initiative at Texas Christian University that focuses on the “ideal academic environment of learning, intellectual exchange, and the creation of ideas.” Relative Scale was tasked with creating a platform that helps fulfill this vision through playful interaction and issues-based exploration of major themes that define our world: water, energy, food, and time.
The Knowledge is Freedom media experience is a multi-screen interactive wall in the lobby of Rees-Jones Hall. The lobby is a high-traffic area, as students pass through it on their way to and from class. It’s also a destination, providing a space for students to relax, study, or just have a conversation.
The media experience was designed to be accommodative and accessible to this busy college student lifestyle. With content presented at the primary level, barriers to engagement are low and even a single touch can effect change on the wall and provide a rewarding experience.
Students discover interesting facts, answer multiple-choice questions, and participate in polls. The content is database-driven, utilizing a tagging architecture that allows for open-ended exploration across themes. Each entry is intentionally brief and easily consumable. The Content Management System (CMS) also features an analytics module to help administrators track media engagement.
Horizon Interactive Awards Best in Category
Environmental Graphic Design: